Whether a store was lost during Sandy or goes out of business from weak sales, the result is the same. The difference is, with the money we're already going to spend, we can stop the one thing Sandy is still destroying.
This site shows you which small businesses need your patronage the most. Then, when you've found what you're looking for, let us (and facebook or twitter) know how much you plan to spend with a pledge.
No money is transacted on this site, just promises.